Peggy McCartha is a wife, mother, friend, LGBTQ+ ally, lymphedema awareness, human and civil rights advocate. She has loved photography her whole life and has been a professional photographer for over 33 years. Peggy is known as the most industry-savvy headshot photographer in Los Angeles and is the creator of the Headshot Strategist® Program. Her thirty-three-plus years’ experience in photography combined with her knowledge of both the industry and the phycology of headshots has allowed her to help hundreds of actors get effective headshots that get them noticed for roles. Knowing that we live in a media-driven world where our headshots or profile pictures are oftentimes our first impression on potential clients and even colleagues. Peggy is now helping businesspeople leverage the same strategies that actors use so they can take control of their first impressions and attract their ideal clients.